PELATIHAN PENJUALAN ONLINE UNTUK IBU-IBU PKK DI SAUNG SINGGAH TPU PONDOK KOPI, JAKARTA TIMUR

Melani Quintania, Resa Nurlaela Anwar, Ellena Nurfazria Handayani, Firsan Nova

Abstract


The purpose of this study is to provide training in the form of skills in building online-based businesses. In simple terms, the activity trains participants on how to market a product using the internet as the main capital. This online business training consists of three parts, namely providing material about business online, the direct practice of creating an account and using social media Instagram and marketplaces, and creating persuasive messages in order to attract buying interest. The results of this study are quite good. Housewives at Saung Singgah TPU Pondok Kopi, who participated in this training, we're able to understand the online business well, were able to create accounts on social media Instagram and the marketplace as a means of online sales quite well even though there were still mothers in making persuasive messages. -Mothers who have not been able to and have not been able to make good persuasive messages. It is hoped that the sustainability of this activity will provide deeper knowledge and insights about online-based businesses through social media and marketplaces.


Keywords


Community empowerment, Online Business, Social Media and Marketplace

Full Text:

PDF

References


Andreas, K. M., & Michael, H. (2010). Users of the world, unite! and opportunities of social media. Business Horizons, 53(1), 61.

Chaffey, D., Chadwick, F. E., Johnston, K., & Mayer, R. (2009). Internet Marketing: Strategy, Implementation and Practice (4 ed.). Jakarta: Prentice Hall/Financial Times.

Hidayah, D. U., Utami, D. A., Yunita, I. R., Tarwoto, & Yulistia, T. (2019). Pelatihan Penjualan Online untuk Masyarakat Desa Karanglewas Kidul Kabupaten Banyumas. Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat, 2(1), 31-37.

Husain, T. (2019). An Analysis of Modeling Audit Quality Measurement Based on Decision Support Systems (DSS). European Journal of Scientific Exploration, 2(6), 1-9.

Kotler, Philip T., Keller, Kevin Lane. (2016). Marketing Management (15 ed.). New Jersey: Pearson Prentice Hall Inc.

Mardikanto, T. (2014). CSR (Corporate Social Responsibility)(Tanggungjawab Sosial Korporasi). Bandung: Alfabeta.

Moekijat. (1993). Evaluasi Pelatihan DalamRangka Peningkatan Produktivitas. Bandung: Mandar Majau.

Nainggolan, J. (2018). Dua tahun terakhir pengguna internet di indonesia meningkat. Retrieved Juli 21, 2018, from http://ekbis.rmol.co/ read/2018/02/21/327520/Dua-Tahun-Terakhir-Pengguna-Internet-Di-Indonesia-Meningkat-

Najiyati, S., Asmana, A., & Suryadiputra, I. N. (2005). Pemberdayaan Masyarakat di Lahan Gambut. Bogor: Wetlands International.

Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. JIBEKA, 11(2), 46-53.

Pratama, I. P. (2015). E-Commerce, E-Business, Dan Mobile Commerce Berbasiskan Open Source Teori Dan Praktek. Bandung: Informatika.

Ramadhan, B. (2018, Februari). Inilah perkembangan digital indonesia tahun 2018. Retrieved Juli 21, 2018, from IPTEK: https://www.goodnewsfromindonesia.id/2018/02/06/inilah-perkembangan-digital-indonesia-tahun-2018




DOI: http://dx.doi.org/10.24127/sss.v4i2.1314

Refbacks

  • There are currently no refbacks.


indexing by:

   

 

Supported by: