PELATIHAN PENJUALAN ONLINE UNTUK IBU-IBU PKK DI SAUNG SINGGAH TPU PONDOK KOPI, JAKARTA TIMUR

Authors

  • Melani Quintania Universitas Darma Persada
  • Resa Nurlaela Anwar Universitas Darma Persada
  • Ellena Nurfazria Handayani Universitas Darma Persada
  • Firsan Nova Universitas Darma Persada

DOI:

https://doi.org/10.24127/sss.v4i2.1314

Keywords:

Community empowerment, Online Business, Social Media and Marketplace

Abstract

The purpose of this study is to provide training in the form of skills in building online-based businesses. In simple terms, the activity trains participants on how to market a product using the internet as the main capital. This online business training consists of three parts, namely providing material about business online, the direct practice of creating an account and using social media Instagram and marketplaces, and creating persuasive messages in order to attract buying interest. The results of this study are quite good. Housewives at Saung Singgah TPU Pondok Kopi, who participated in this training, we're able to understand the online business well, were able to create accounts on social media Instagram and the marketplace as a means of online sales quite well even though there were still mothers in making persuasive messages. -Mothers who have not been able to and have not been able to make good persuasive messages. It is hoped that the sustainability of this activity will provide deeper knowledge and insights about online-based businesses through social media and marketplaces.

References

Andreas, K. M., & Michael, H. (2010). Users of the world, unite! and opportunities of social media. Business Horizons, 53(1), 61.

Chaffey, D., Chadwick, F. E., Johnston, K., & Mayer, R. (2009). Internet Marketing: Strategy, Implementation and Practice (4 ed.). Jakarta: Prentice Hall/Financial Times.

Hidayah, D. U., Utami, D. A., Yunita, I. R., Tarwoto, & Yulistia, T. (2019). Pelatihan Penjualan Online untuk Masyarakat Desa Karanglewas Kidul Kabupaten Banyumas. Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat, 2(1), 31-37.

Husain, T. (2019). An Analysis of Modeling Audit Quality Measurement Based on Decision Support Systems (DSS). European Journal of Scientific Exploration, 2(6), 1-9.

Kotler, Philip T., Keller, Kevin Lane. (2016). Marketing Management (15 ed.). New Jersey: Pearson Prentice Hall Inc.

Mardikanto, T. (2014). CSR (Corporate Social Responsibility)(Tanggungjawab Sosial Korporasi). Bandung: Alfabeta.

Moekijat. (1993). Evaluasi Pelatihan DalamRangka Peningkatan Produktivitas. Bandung: Mandar Majau.

Nainggolan, J. (2018). Dua tahun terakhir pengguna internet di indonesia meningkat. Retrieved Juli 21, 2018, from http://ekbis.rmol.co/ read/2018/02/21/327520/Dua-Tahun-Terakhir-Pengguna-Internet-Di-Indonesia-Meningkat-

Najiyati, S., Asmana, A., & Suryadiputra, I. N. (2005). Pemberdayaan Masyarakat di Lahan Gambut. Bogor: Wetlands International.

Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. JIBEKA, 11(2), 46-53.

Pratama, I. P. (2015). E-Commerce, E-Business, Dan Mobile Commerce Berbasiskan Open Source Teori Dan Praktek. Bandung: Informatika.

Ramadhan, B. (2018, Februari). Inilah perkembangan digital indonesia tahun 2018. Retrieved Juli 21, 2018, from IPTEK: https://www.goodnewsfromindonesia.id/2018/02/06/inilah-perkembangan-digital-indonesia-tahun-2018

Downloads

Published

2020-11-25

Issue

Vol. 4 No. 2 (2020): Agustus 2020

Section

Artikel

License

Authors who publish with this journal agree to the following terms:

    • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.  Creative Commons Attribution 4.0 International License.
    • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
    • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
    • The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
Creative Commons License
Creative Commons License
SINAR SANG SURYA: Jurnal Pusat Pengabdian kepada Masyarakat is licensed under a Creative Commons Attribution 4.0 International License.