PELATIHAN BERWIRAUSAHA MELALUI DIGITAL MARKETING

Authors

  • Nurul Farida Universitas Muhammadiyah Metro
  • Triani Ratnawuri Universitas Muhammadiyah Metro
  • Lilian Mega Puri Universitas Muhammadiyah Metro

DOI:

https://doi.org/10.24127/sss.v5i2.1532

Keywords:

berwirausaha, digital marketing

Abstract

ABSTRAK

 

Kegiatan pengabdian bertujuan untuk melatih kemampuan berwirausaha melalui digital marketing. Kegiatan pengabdian diikuti oleh  remaja panti  asuhan Tuma’ninah Yasin kota Metro yang  menjadi mitra dalam kegiatan pengabdian ini. Metode yang digunakan teknik demonstrasi, tanya jawab, diskusi dan praktik. Hasil pelatihan yang didapat adalah sejumlah 91,71. % peserta memiliki keterampilan memanfaatkan digital marketing untuk berwirausaha dengan menjual produk kerajinan kain flanel.

 

Kata kunci : berwirausaha, digital marketing

ABSTRACT

The purpose of of this dedication is to train entrepreneurial skills through digital marketing. The community service activity was followed by the teenagers of the Metro city Tuma'ninah Yasin orphanage who became partners in this service activity. The methods used were demonstration techniques, question and answer, discussion and practice. The results of the training obtained were 91.71. % of participants have the skills to take advantage of digital marketing for entrepreneurship by selling flannel craft products.

 

 Keywords: entrepreneurship, digital marketing

Author Biographies

Nurul Farida, Universitas Muhammadiyah Metro

FEB Prodi Pendidikan Matematika

Triani Ratnawuri, Universitas Muhammadiyah Metro

FKIP Prodi Pendidikan Ekonomi

Lilian Mega Puri, Universitas Muhammadiyah Metro

FKIP Prodi Pendidikan Ekonomi

References

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Published

2021-03-30

Issue

Vol. 5 No. 2 (2021): Agustus 2021

Section

Artikel

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