Pendampingan Kreasi Olahan Pisang dan Penggunaan Media Sosial di Pasar Kreatif Tejo Agung (Pak Tejo)
DOI:
https://doi.org/10.24127/sss.v5i2.1575Keywords:
Kewirausahaan, Media Sosial, InovasiAbstract
ABSTRAK
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Pasar Kreatif Tejo Agung (Pak Tejo)merupakan  pasar warga  yang menyajikan berbagai olahan kreatif, baik dari segi kuliner ataupun non-kuliner seperti ruang-ruang instagramable yang teletak di Jl. Raya Stadion, RT/RW 06/02, Kecamatan Tejo Agung, Kota Metro. Terbentuknya Pak Tejo merupakan hasil dari ide masyarakat serta antusiasme masyarakat yang besar, sehingga dapat direalisasikan dan diresmikan pada tanggal 31 Januari 2021. Dengan melihat situasi dan kondisi di lingkungan, Pak Tejo merupakan salah satu wilayah yang berpotensi karena memiliki beragam peluang usaha misalnya, potensi dalam usaha kuliner serta jasa-jasa lainnya. Banyak sekali potensi ide kreatif untuk menjalankan usaha namun belum tergali dengan optimal oleh masyarakat sekitar. Oleh karena itu, melalui metode sharing, tanya jawab, dan praktik secara langsung yang diberikaan dapat menumbuhan jiwa kewirausahaan dan pemahaman tentang pentingnya media sosial sebagai media promosi bagi masyarakat di Pasar Kreatif Tejo Agung.
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Kata kunci: Kewirausahaan, Media Sosial, Inovasi
ABSTRACT
Pasar Kreatif Tejo Agung (Pak Tejo) is a citizen market that serves a variety of creative preparations, both in terms of culinary or non-culinary such as instagramable spaces, located on Jl. Raya Stadion, RT / RW 06/02, Kecamatan Tejo Agung, Kota Metro. The formation of Pak Tejo is the result of great community ideas and community enthusiasm, so it can be realized and inaugurated on January 31, 2021. Looking at the situation and conditions in the environment, Pak Tejo is one of the potential areas because it has various business opportunities, for example, potential in culinary business as well as other services. There is a lot of potential for creative ideas to run a business but has not been optimally explored by the surrounding community. Therefore, through the methods of sharing, question and answer, and direct practice given can grow the spirit of entrepreneurship and understanding of the importance of social media as a promotional media for the community in the Pasar Kreatif Tejo Agung
Keywords:Entrepreneurship, Social Media, Inovation,
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