Pemberdayaan UP2K Tiga Jaya Kabupaten Lampung Barat Melalui Inovasi Minuman Jamu Kekinian dan Pemasarannya Secara E-Commerce
DOI:
https://doi.org/10.24127/sss.v6i1.1873Keywords:
jamu kekinian, PHP2D, UP2KAbstract
ABSTRAK
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Pada masa pandemi virus Covid-19 saat ini membuka peluang bisnis baru di bidang budidaya jamu dan olahannya. Untuk mengubah persepsi jamu dari “minuman pahit dan kuno†menjadi “minuman sehat dan kekinian†maka konsep kekiniannya menggunakan tema urban lifestyle dan local branding. Segmentasi pasar yang dibidik tidak hanya kaum tua saja, namun kaum milenial juga diedukasi agar cinta budaya lokal. Sehingga tidak hanya tahu tentang jamu, tetapi juga mau minum jamu dengan penyajian yang lebih kekinian. Usaha Peningkatan Pendapatan Keluarga (UP2K) Desa Tiga Jaya, Kecamatan Sekincau, Kabupaten Lampung Barat berpotensi besar mengembangkan usaha jamu karena ketersediaan bahan baku yang melimpah. Namun produksi jamu masih menggunakan pola tradisional, belum ada inovasi kemasan produk, variasi rasa jamu, dan pemasaran secara e-commerce. Sehingga tim mahasiswa dalam program PHP2D berupaya mengembangkan produksi jamu yakni dengan memberikan alat/mesin pengaduk jamu semi modern agar produksi lebih cepat, mendesign kemasan jamu kekinian, menambahkan varian rasa jamu, dan membuat akun market place agar lebih dikenal oleh masyarakat luas. Setelah dilaksanakan kegiatan sosialisasi dan pelatihan pembuatan jamu kekinian maka dalam sekali produksi jamu UP2K dapat menghasilkan 50 pcs kotak dengan 5 varian rasa dan mendapatkan keuntungan sebesar 62,5% dari modal.
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Kata kunci : jamu kekinian, PHP2D, UP2K
ABSTRACT
During the current Covid-19 virus pandemic, new business opportunities are opened in the field of herbal medicine cultivation and its preparations. To change the perception of herbal medicine from “bitter and ancient drinks†to “healthy and contemporary drinksâ€, the current concept uses the theme of urban lifestyle and local branding. The targeted market segmentation is not only the elderly, but millennials are also educated to love local culture. So not only know about herbal medicine, but also want to drink herbal medicine with a more contemporary presentation. Efforts to Increase Family Income (UP2K) Tiga Jaya Village, Sekincau District, West Lampung Regency have great potential to develop herbal medicine business due to the availability of abundant raw materials. However, herbal medicine production still uses traditional patterns, there is no innovation in product packaging, variations in herbal flavors, and e-commerce marketing. So that the student team in the PHP2D program seeks to develop herbal medicine production, namely by providing semi-modern herbal mixing tools/machines for faster production, designing contemporary herbal medicine packaging, adding herbal flavor variants, and creating market place accounts to be better known by the wider community. After the socialization and training activities for making modern herbal medicine, in one production of herbal medicine, UP2K can produce 50 pcs boxes with 5 flavor variants and get a profit of 62.5% of the capital.
Keywords: contemporary herbal medicine, PHP2D, UP2K
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