PELATIHAN PENINGKATAN PENERIMAAN PESERTA DIDIK BARU (PPDB) MELALUI SCHOOL BRANDING DAN PENINGKATAN MUTU PEMBELAJARAN DI ERA SOCIETY 5.0.

Authors

  • Muhfahroyin Muhfahroyin Universitas Muhammadiyah Metro
  • Agil Lepiyanto Universitas Muhammadiyah Metro
  • Triana Asih Universitas Muhammadiyah Metro

DOI:

https://doi.org/10.24127/sss.v6i1.1878

Keywords:

Pelatihan guru, Sosiecty 5.0, bran sekolah, bahan ajar elektronik

Abstract

ABSTRAK

Kehadiran era Society 5.0 untuk menyeimbangkan terknologi di era Revolusi Industri 4.0 yaitu bagaimana manusia memecahkan masalah terhadap perubahan era tersebut dengan berpikir kritis dan ide-ide kreatifnya. Tujuan dari kegiatan pengabdian ini adalah  melatih guru dan tenaga tata usaha untuk dapat meningkatkan PPDB (Penerimaan Peserta Didik Baru) melalui School branding serta meningkatkan mutu pembelajaran yang sesuai dengan era Society 5.0. di MA Muhammadiyah Boarding School kota Metro. Metode pengabdian ini adalah pelatihan langsung. Ada tiga tahapan PKM ini, yaitu perencanaan, pelaksanaan, dan evaluasi kegiatan. Pelatihan dalam pengabdian ini berhasil melatih guru dan tenaga staf untuk memulai membranding sekolahannya dengan School branding  atau pencitraan sekolah merupakan pembeda atau penciri khas sekolah satu dengan sekolah lainnya, branding biasa dibuat dengan citra visual yang mudah direkam oleh khalayak ramai. Seperti logo sekolah, dapat dibuat ciri khas yang mudah dikenali. Selain itu school branding selanjutnya adalah melalui akreditas sekolah, prestasi siswa baik akademik maupun non akademik, program keahlian unggul sekolah serta.school branding melalui bahan ajar elektronik karena pembelajaran digital di era society 5.0 ini menjadi pioner utama untuk meningkatkan school branding dan meningkatkan mutu pembelajaran.

 

Kata kunci: Pelatihan guru, Sosiecty  5.0, bran sekolah, bahan ajar elektronik

  

ABSTRACT

           The existance of the Society 5.0 era is to balance technology in the Industrial Revolution 4.0 era, namely how humans solve problems against changes in that era by thinking critically and creative ideas. The purpose of this service activity is to train teachers and administrative staff to be able to improve PPDB (New Student Admission) through School branding and improve the quality of learning in accordance with the Society 5.0 era. at MA Muhammadiyah Boarding School Metro city. This service method is direct training. There are three stages of this PKM, namely planning, implementation, and evaluation of activities. The training in this service has succeeded in training teachers and staff to start branding their schools with School branding or school imagery which distinguishes or characterizes one school from another, branding is usually made with visual images that are easily recorded by the general public. Like a school logo, it can be made an easily recognizable characteristic. In addition, the next school branding is through school accreditation, student achievement both academic and non-academic, school superior expertise programs and school branding through electronic teaching materials because digital learning in the era of society 5.0 has become the main pioneer to improve school branding and improve the quality of learning.

 

Keywords:  Teacher training, Sosiecty 5.0, school branding, electronic teaching materials

References

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Published

2022-02-15

Issue

Vol. 6 No. 1 (2022): Februari 2022

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