Pembuatan E-commerce Untuk Meningkatkan Pemasaran Produk KWT Peduli Lingkungan “ARIMBI” Kecamatan Rumbia

Authors

  • Fenny Thresia Universitas Muhammadiyah Metro
  • Elmira Febri Damayanti Universitas Muhammadiyah Metro

DOI:

https://doi.org/10.24127/sss.v6i1.1879

Keywords:

e-commerce, produk KWT, ARIMBI

Abstract

ABSTRAK

Penelitian ini dilatarbelakangi oleh penggunaan e-commerce atau akun perdagangan yang belum dipakai untuk media promosi hasil produksi dari KWT Arimbi. Tujuan pengembangan akun e-commerce melalui elektronik bagi KWT Peduli Lingkungan “Arimbi†Kampung Reno Basuki, Kecamatan Rumbia, Lampung Tengah yang berfokus pada pengolahan bahan bekas (sampah plastik).  Metode pelaksanaan yang dilaksanakan yaitu (1) Survei lokasi, produk, harga jual, pengambilan dokumentasi produk, dan  sosialisasi awal, (2) Pengeditan gambar atau video produk agar menarik untuk ditampilkan di katalog e-commerce, (3) Pembuatan email satu pintu, (4) Pembuatan akun dagang virtual, (5) Pengunggahan produk, (6) Sosialisasi penggunaan akun  dagang virtual, (7) Pemonitoran mitra secara berkala. Hasil penelitian ini adalah jangkauan penjualan menjadi lebih luas dan ketersediaan katalog online membuat KWT dapat mempromosikan dagangannya dengan leluasa melalui sosial media.

 

Kata kunci: e-commerce, produk KWT, ARIMBI

 

ABSTRACK

 

This research is motivated by the use of e-commerce or trading accounts that have not been used for media promotion of the production of KWT Arimbi. The purpose of developing an electronic e-commerce account for KWT Cares for the Environment "Arimbi" Reno Basuki Village, Rumbia District, Central Lampung which focuses on processing used materials (plastic waste). The implementation methods carried out are (1) Location survey, product, selling price, product documentation retrieval, and initial socialization, (2) Editing of product images or videos to make them attractive to display in e-commerce catalogs, (3) Making one-stop emails, (4) Creating a virtual trading account, (5) Uploading products, (6) Disseminating the use of virtual trading accounts, (7) Monitoring partners regularly. The results of this study are that the sales reach is wider and the availability of online catalogs allows KWT to freely promote their wares through social media.

 

Keywords: e-commerce, KWT products, ARIMBI

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Published

2022-02-15

Issue

Vol. 6 No. 1 (2022): Februari 2022

Section

Artikel

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