Pelatihan Pengolahan dan Digital Marketing Produk Vertikultur Hidroponik untuk Meningkatkan Perekonomian Masyarakat Kelurahan Kebonagung

Authors

  • Anisa Nurina Aulia Universitas Muhammadiyah Jember
  • Ara Nugrahayu Nalawati Universitas Muhammadiyah Jember
  • Laras Sekar Arum Universitas Muhammadiyah Jember
  • Sugesti Dwi Aprilia Universitas Muhammadiyah Jember
  • Mega Saniya Julia Universitas Muhammadiyah Jember

DOI:

https://doi.org/10.24127/sss.v6i2.2194

Keywords:

brand, digital marketing, hidroponik, pengolahan

Abstract

ABSTRAK

 

Kelurahan Kebonagung merupakan salah satu kawasan di tengah kota Jember dengan kondisi pemukiman padat penduduk dan tingkat pendidikan warga yang masih rendah, sehingga memengaruhi taraf perekonomian warga Kelurahan Kebonagung yang masih rendah dengan rata-rata pendapatan warga sebesar Rp. 1.000.000,-. Berdasarkan fakta tersebut, dilakukan pendampingan terkait pemanfaatan lahan yang sempit agar menjadi lahan budidaya tanaman hortikultura yang dapat memenuhi kebutuhan rumah tangga dan dapat dikembangkan menjadi produk komersil berupa produk sayuran hidroponik. Program pengembangan lanjutan diperlukan dengan tujuan memberikan ilai tambah produk serta peningkatan pendapatan dari mitra (ibu-ibu PKK RW 06 Kelurahan Kebonagung) melalui beberapa pelatihan, yaitu pelatihan pengolahan dan digital marketing produk hidroponik yang dihasilkan. Kegiatan ini diawali dengan pelatihan pengolahan produk hidroponik bertujuan untuk meningkatkan nilai dari produk hidroponik yang telah dihasilkan, sosialisasi penetapan brand produk bertujuan supaya produk yang dihasilkan mudah dikenal masyarakat lebih luas, dapat menjadi produk khas atau ikon Kelurahan Kebonagung, serta sosialisasi pembuatan digital marketing dibutuhkan untuk memanfaatkan percepatan penggunaan teknologi oleh calon konsumen. Hasil dari kegiatan ini berupa produk vertikultur hidroponik dengan merk “Amerta Hydrofarm†yang dikemas menarik dan akun media sosial untuk penjualan secara online.

 

Kata kunci: brand, digital marketing, hidroponik, pengolahan

ABSTRACT

Abstract. Kebonagung Village is one of the areas in the middle of the city of Jember with residential conditions and the level of education of residents is still low so the economic level of the residents of Kebonagung Village is still low with an average income of Rp. 1,000,000,-. Based on these facts, assistance was carried out regarding the use of narrow land so that it became a horticultural plant cultivation area that could meet household needs and could be developed into commercial products in the form of hydroponic vegetable products. Further development programs are needed so that the goal of increasing product added value and increasing income from partners (PKK RW.06 Kelurahan Kebonagung) can be achieved, namely digital processing and marketing of hydroponic products produced. This activity began with training on hydroponic product processing aimed at increasing the value of the hydroponic products that have been produced, socialization of branding aims to make the product easily known to the wider community and can be recognized by the typical products or icons of Kebonagung Village, and socialization of making digital marketing needed to take advantage of the use of technology by potential consumers. The results of this activity are hydroponic verticulture products "Amerta Hydrofarm" which are ready to be sold with attractive packaging and social media for online sales.

 

Keywords: brand, digital marketing, hydroponic, processed

References

Badan Pusat Statistik Kabupaten Jember (BPS). 2021. Geografi Kabupaten Jember. https://jemberkab.bps.go.id (diakses pada 12 November 2021).
Purbajanti, E., Dwi, E, Widyati, S & Kusmiyati. 2017. Hydroponic Bertanam Tanpa Tanah. EF Press. Digimedia: Semarang
Sastro. Y dan Rokhmah N.A. 2016. Hidroponik Sayuran di Perkotaan, Seri Pertanian Perkotaan. BPTP DKI Jakarta: Kementerian Pertanian.

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Published

2022-08-10

Issue

Vol. 6 No. 2 (2022): Agustus 2022

Section

Artikel

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