Meningkatkan Strategi Pemasaran Produk UMKM Melalui Media Online di Desa Cilame
DOI:
https://doi.org/10.24127/sss.v7i1.2540Keywords:
pemasaran, produk, media onlineAbstract
ABSTRAK
Â
Program ini bertujuan untuk meningkatkan pengetahuan para pelaku UMKM dan buruh tentang pentingnya menggunakan media online untuk meningkatkan pemasaran produk yang akan di jual, selain itu ada pun tujuan dari diadakannya program seminar dan workshop iniuntuk meningkatkan pendapatan ekonomi Desa Cilame, sehingga masyarakat dapat menjalani hidup dengan sejahtera. Program kegiatan ini diawali dengan cara melakkukan pendataan pelaku UMKM yang berada di Desa Cilame, kemudian meminta permohonan izin untuk menentukan tanggal pelaksanaan program kegiatan. Pada tanggal 8 Agustus 2022 melakukan survei lokasi dengan cara mendatangi beberapa pelaku UMKM yang berada di Desa Cilame, untuk dapat menyinkronisasi permasalahan yang ada dilapangan, kami membuat program kegiatan seminar Strategy Marketing For Start Up Business. Para mahasiswa melakukan kegiatan dengan cara membuat seminar yang di dalamnya terdapat pemateri-pemateri yang menyampaikan pemahaman mengenai pentingnya menggunakan media online di era digitalisasi ini untuk meningkatkan penjualan produk, dengan adanya seminar yang diadakan di Aula Desa Cilame, para pelaku UMKM menjadi paham mengenai cara penggunaan media online untuk memasarkan produknya. Para mahasiswa pun melakukan pendampingan dengan mendatangi tempat para pelaku usaha yang kemudian memberikan praktik khusus kepada para pelaku UMKM sehingga para pelaku UMKM dapat melakukan pemasaran dengan melalui media online secara langsung. Adapun hasilnya, para pelaku UMKM menjadi paham dan langsung menggunakan media online sebagai alat untuk melakukan pemasaran. Strategi ini sangat efektif untuk meningkatkan penjualan produk yang dijual serta dapat membantu para pelaku UMKM dalam hal meraup keuntungan menjadi lebih besar.
Â
Kata kunci: pemasaran, produk, media online          Â
ABSTRACT
This program aims to increase the knowledge of MSME actors and workers about the importance of using online media to increase the marketing of products to be sold, besides that there is also the purpose of holding this seminar and workshop program to increase the economic income of Cilame Village, so that people can live a prosperous life. This activity program begins by collecting data on MSME actors in Cilame Village, then asking for permission to determine the date of implementation of the activity program. On August 8, 2022, we conducted a site survey by visiting several MSME actors in Cilame Village, to be able to synchronize the problems in the field, we created a Strategy Marketing For Start Up Business. The students carried out activities by making seminars in which there were presenters who conveyed an understanding of the importance of using online media in this digitalization era to increase product sales, with the seminar held at the Cilame Village Hall, MSME actors became aware of how to use media online to market their products. The students also provide assistance by visiting the place of business actors who then provide special practices to MSME actors so that MSME actors can do marketing through online media directly. As a result, MSME actors understand and immediately use online media as a tool for marketing. This strategy is very effective in increasing sales of products sold and can help MSME actors in terms of reaping greater profits.
Keywords: marketing, product, online media
References
Rusdi, M. (2019). Strategi Pemasaran untuk Meningkatkan Volume Penjualan pada Perusahaan Genting UD. Berkah Jaya. Jurnal Studi Manajemen Dan Bisnis, 6(2), 83-88.
Naninsih, N., & Hardiyono, H. (2019). Pengaruh Strategi Pemasaran Terhadap Kepuasan Dan Keputusan Pembelian Produk Usaha Kecil Menengah (Ukm) 310 Di Makassar. Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO, 1(1).
Sulaeman, F. S., & Nurjaman, M. F. F. (2020). Aplikasi Penjadwalan Dan Booking Online Menggunakan Teknologi Android Webview. Media Jurnal Informatika, 11(2), 58-64.
Suhendriyo, A., Setiawati, B., & Hayati, R. (2019). Implementasi E-Tilang di Polres Tabalong (Studi Proses Pembayaran Denda Tilang dengan E-Tilang). JAPB, 2(2), 391-408.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.  Creative Commons Attribution 4.0 International License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
Creative Commons License
SINAR SANG SURYA: Jurnal Pusat Pengabdian kepada Masyarakat is licensed under a Creative Commons Attribution 4.0 International License.
