PEMANFAATAN MEDIA SOSIAL UNTUK KWT LIMAN BENAWI DALAM PENINGKATAN PEMASARAN SAYURAN LOKAL

Authors

  • David Ari Mukti Program Studi Ilmu Komputer, Univeritas Muhammadiyah Metro
  • Anissa Yulianti Program Studi Ilmu Komputer, Univeritas Muhammadiyah Metro
  • Syahrur Roji Program Studi Ilmu Komputer, Univeritas Muhammadiyah Metro
  • Muhammad Iqbal
  • Vinka Aulia Program Studi Ilmu Komputer, Univeritas Muhammadiyah Metro
  • Dian Lutrisia Program Studi Ilmu Komputer, Univeritas Muhammadiyah Metro
  • Fauzi Catur Pamungkas Program Studi Ilmu Komputer, Univeritas Muhammadiyah Metro
  • Dedi Irawan Program Studi Ilmu Komputer, Univeritas Muhammadiyah Metro

DOI:

https://doi.org/10.24127/sss.v8i2.3303

Keywords:

KWT, Instagram, Media sosial

Abstract

Promosi merupakan kunci dalam strategi pemasaran untuk mempengaruhi perilaku konsumen, termasuk anggota Kelompok Wanita Tani (KWT), dalam pembelian produk pertanian. KWT berfokus pada pemberdayaan perempuan petani melalui pelatihan, termasuk pemasaran produk. Media sosial menjadi sarana efektif bagi KWT dalam mempromosikan produknya karena dapat menjangkau audiens yang luas. Untuk memperkenalkan konsep digital marketing kepada KWT, metode penyuluhan digunakan dengan tahap awal identifikasi permasalahan melalui survei, observasi, wawancara, dan diskusi.

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Published

2024-08-30

Issue

Vol. 8 No. 2 (2024): Agustus 2024

Section

Artikel

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