Penerapan Branding Produk Sebagai Strategi Digital Marketing di KWT Ngesti Rahayu Melalui Literasi Ekonomi
DOI:
https://doi.org/10.24127/sss.v9i1.3695Keywords:
Branding, Digital Marketing, Economic Literacy, Ngesti Rahayu, StrategiAbstract
The Ngesti Rahayu Women Farmers Group (KWT) is a group of women farmers located in Ngesti Rahayu village, Punggur sub-district, Central Lampung Regency. KWT Ngesti Rahayu has human resource protection and agricultural products such as herbal medicine products made from natural herbal ingredients/organic medicinal plants, cassava cracker products, rengginang products and there are also products made from cassava. The problem faced by partners lies in their competence/skills in introducing products to the general public. There is no assistance in branding products produced at KWT. So it is necessary to make efforts to improve the results of the KWT product. To increase economic literacy, the service team is trying to provide training on KWT Ngesti Rahayu product branding as a digital marketing strategy. The method used in this activity is to deliver the material interactively and practically. To measure material achievement, an evaluation is carried out at the end of the activity. The instruments used were multiple choice questions and a Likert scale. The results of the activity showed participants' awareness of branding challenges through an economic literacy review of participants' knowledge and skills.References
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Dessler, G., & Angelica, D. (2015). Manajemen Sumber Daya Manusia Edisi 14 (14th ed.). Salemba Empat.
Farida, N., Palupi, F., & Budiono, D. (2024). Pelatihan Digital Marketing Batik Ecoprint (Bacoprint) Dengan Memanfaatkan Media Sosial Kelompok Nasyiatul Aisiyah Pekalongan. 9(2). https://doi.org/10.36312/linov.v9i2.1909
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Puri, L. M., Arif Wibawa, F., & Budiono, D. (2024). Penguatan Bidang Ekonomi Kreatif Melalui Pelatihan E-Commerce dan Digital Marketing Pada Pemuda Karang Taruna. In Jurnal Pusat Pengabdian Kepada Masyarakat ) (Vol. 8, Issue 1).
Putri, I. N., & Sakti, N. C. (2023). Pengaruh Literasi Ekonomi dan Pemanfaatan Media Sosial Terhadap Minat Berwirausaha Peserta Didik. Jurnal Riset Pendidikan Ekonomi, 8(2), 162–179. https://doi.org/10.21067/jrpe.v8i2.8799
Sugiyono. (2016). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. ALFABETA.
Suhardoyo, Rohani Lestari Napitupulu, Roydawaty Bunga Sihol, & Zahra. (2022). Sosialisasi dan Pelatihan Pembuatan Branding Produk Sebagai Strategi Bisnis Meningkatkan Pendapatan UMKM Prima Global Mart. Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI), 2(3). https://doi.org/10.55606/jpkmi.v2i3.580
Wibawa, F. A., Puri, L. M., & Budiono, D. (2023). Pelatihan Desain Dan Konten Sosial Media Sebagai Penguatan Promosi Pasar Kreatif Rejomulyo. SINAR SANG SURYA: Jurnal Pusat Pengabdian Kepada Masyarakat, 7(1). https://doi.org/10.24127/sss.v7i1.2555
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2025-02-08
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