Pendampingan Branding Dan Packaging Pada UMKM Untuk Peningkatan Nilai Ekonomi
DOI:
https://doi.org/10.24127/sss.v10i1.4061Abstract
Entrepreneurial activities are a manifestation of alternative activities that can be carried out by the community in providing jobs, as well as increasing the main income. Marketing is one of the most important concepts that entrepreneurs need to do. MSME business actors need to do the right branding and package products properly to increase product competitiveness. One of the MSME actors, namely the Bumbu Pecel MSME, Bu Yuni, has not done branding and packaging on the products sold, so it is felt that it is necessary to carry out a branding and packaging assistance program for these MSMEs. The methods of activities carried out are knowledge sharing, discussion, assistance in making branding and packaging, and evaluation. The benefits obtained from service activities are that MSMEs as partners gain knowledge and attractive branding and packaging concepts that can be used to increase sales which will drive economic value for MSMEs.
References
Fiandari, Y. R., Arifiani, R. S., & Rumijati, A. (2021). Pendampingan Strategi Branding Dan Komunikasi Pemasaran Pada Media Sosial Smk Muhammadiyah 3 Singosari. Studi Kasus Inovasi Ekonomi, 5(2), 35–41.
Irawan, D., & Affan, M. W. (2020). Pendampingan Branding Dan Packaging Umkm Ikatan Pengusaha Aisyiyah Di Kota Malang. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 1(1).
Nadia Sigi Prameswari, Mohamad Suharto, E. W. (2018). Strategi Branding Melalui Inovasi Desain Kemasan Bagihome Industry Sabun Cair. Demandia, 03(02), 35–54. https://journals.telkomuniversity.ac.id/demandia/article/view/1547/881
Sugeng, Fitriani, Nasikah, D., Siswoyo, S. T., & Firdawati. (2024). Pelatihan Branding, Packaging dan Penyusunan Laporan Keuangan Kepada UMKM di Ganjar Asri Kota Metro. Sinar Sang Surya (Jurnal Pusat Pengabdian Kepada Masyarakat ), 9(1), 47–53.
Vinsensia, D., Utami, Y., Jannah, N., & Wulandari, D. I. (2018). Penerapan Inovasi Desain Kemasan Sebagai Branding Produk Usaha Mikro Kecil Menengah (UMKM). Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 4(3), 2306–2311. https://journals.telkomuniversity.ac.id/demandia/article/view/1547/881
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.  Creative Commons Attribution 4.0 International License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
Creative Commons License
SINAR SANG SURYA: Jurnal Pusat Pengabdian kepada Masyarakat is licensed under a Creative Commons Attribution 4.0 International License.
